Thoughtful strategy. Focused execution. Measurable progress.
Growth does not come from doing what everyone else is doing. It comes from making deliberate decisions rooted in clarity, context, and purpose.
Cousar & Co. works closely with clients to define direction, activate campaigns, and support marketing efforts that are both practical and aligned. Every engagement is tailored, collaborative, and designed to move work forward.
OUR SERVICES
01 | Marketing Strategy & Positioning
Best for: Organizations needing clarity before execution
This work defines the foundation for all marketing efforts by aligning brand, audience, and messaging.
Includes:
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Brand and audience positioning
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Competitive and category analysis
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Messaging framework and narrative development
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Channel and campaign recommendations
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Strategic marketing roadmap
02 | Campaign Strategy & Management
Best for: Launches, fundraising efforts, initiatives, or time-bound priorities
This service supports campaigns from concept through execution, ensuring alignment and follow-through.
Includes:
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Campaign planning and concepting
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Timeline and deliverable management
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Cross-channel coordination
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Performance tracking and optimization
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Vendor or partner oversight as needed
03 | Creative Activations & Brand Experiences
Best for: Brands seeking engagement, visibility, or cultural relevance
Creative activations translate strategy into memorable moments that resonate with audiences.
Includes:
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Creative concepts and activation ideas
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Experiential or community-based activations
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Content themes and storytelling direction
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Event-aligned or partnership-driven concepts
04 | Digital Presence & Optimization
Best for: Websites or digital platforms that need clarity or improvement
This service ensures your digital presence reflects your value and supports conversion.
Includes:
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Website structure and content review
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UX and messaging recommendations
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SEO and discoverability fundamentals
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Conversion and inquiry optimization
05 | Advertising & Media Strategy
Best for: Organizations ready to amplify reach and accelerate results
Advertising is approached strategically, not tactically. This service focuses on smart media planning, message alignment, and performance-driven execution.
Includes:
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Paid media strategy and recommendations
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Platform and channel selection
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Creative direction for ad assets
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Budget planning and flighting
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Performance review and optimization guidance
06 | Measurement, Insights & Optimization
Best for: Teams needing accountability, clarity, and continuous improvement
This service focuses on understanding what’s working, what’s not, and where to adjust.
Includes:
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Performance reporting and analysis
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Campaign and channel insights
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Optimization recommendations
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KPI definition and tracking
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Strategic adjustments based on results
Not sure which service fits your needs? The best place to start is a conversation.
Meet Jared
A focused consulting practice, built for collaboration.
Cousar & Co. was created to provide organizations with senior-level marketing support that is thoughtful, flexible, and grounded in real-world execution.
I work directly with clients, limiting the number of engagements at any given time to ensure focus, responsiveness, and accountability.